8/9/2023 0 Comments Jim bankoff vox mediaThe beauty is that we now have an MLB dedicated channel, so if the baseball season is going on I can watch that all the time, and the chances of getting news on the Oakland A’s or some discussion with someone like Susan Slusser, who covers the A’s regularly, is pretty high. I’m a huge cycling fan, so if someone had a dedicated cycling channel, I’d probably have that on my TV 24/7. That’s why we’re seeing so much cordcutting right now, because people want to consume what they want to consume and they don’t want all the extra stuff along with it. There are things in our lives that we’re extremely passionate about, and that’s the way we want to consume things in the media these days. Maybe you go to bed thinking about nothing but your kids and wake up thinking about nothing except your kids. My wife, for a long time, has done a parenting website focused on mothers. For me, I went to bed thinking about the A’s and I got up thinking about the A’s. If you’re into video games, maybe you play them all the time, and it’s sort of what you think about. I was lifting that veil of objectivity off and being an outright fan, but covering it from a quality perspective and a quality viewpoint, which didn’t really exist back then.īleszinski: In my opinion it’s the way that we consume things as humans. As human beings, we’re very subjective, and as hard as you want to try, there’s no way we can be 100 percent objective about things. I really wanted to solve my problem of not having any place covering the A’s the way I wanted, but to me there’s not necessarily any such thing as objectivity in journalism. I started it as more of a hobby than anything and then saw the fact that there were other people around me running baseball blogs that were similar to mine, and I thought that we’d be stronger as a collective as opposed to running things alone on individual little islands. So my solution was that I was just going to make this myself. I thought that as an A’s fan, there was nobody out there covering the A’s the way I wanted them covered. What follows is a condensed and lightly edited transcript of our interview.īleszinski: A lot of people have said, “Thank you for starting this,” but honestly, I did it from a selfish perspective. “So my solution was that I was just going to make this myself.”īleszinski stepped down from his full-time position at SB Nation last month to spend more time with his family, though he will remain with the company in an advisory role.īleszinki and I spoke late last month (before he stepped down) and discussed his work at Vox Media, the company’s growth, and the state of digital media in general. “There was nobody out there covering the A’s the way I wanted them covered,” he told me. Today, Vox Media has eight editorial brands and a custom advertising division.īleszinski decided to start Athletics Nation after being disappointed with the level of the coverage the team was getting from more traditional sources. Vox Media CEO Jim Bankoff joined the company then known as SportsBlogs in 2008, and The Verge was launched in 2011. In 2015, SB Nation averaged 83 million unique visitors across its more than 300 team-specific sites. The company’s origins trace back to 2003 when Tyler Bleszinski launched Athletics Nation, a blog covering the Oakland Athletics that would eventually grow to become SB Nation. Vox Media is now a vast digital publishing network with eight individual sites that averaged more than 160 million monthly unique visitors last year.īut it didn’t start out that way.
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